SAP Continues Winning Streak in Asia Pacific Japan

Delivers 12th Consecutive Quarter of Double-digit Software Revenue Growth and Record Revenues in 2012

SAP today announced record fourth quarter and full year revenues in 2012 in Asia Pacific Japan (APJ). Continuing its trend of total revenue growth, the achievement brings SAP to twelve consecutive quarters of double-digit growth in the region.

“We had the best year in SAP APJ history and an amazing growth performance in 2012 with 22% software and cloud subscription growth. Japan did very well and China delivered a solid double-digit revenue growth performance. India also performed well with notable momentum in the SME space,” said Steve Watts, President, SAP Asia Pacific Japan. Customers such as Century Ginwa Department Store, China Huadian Corporation and Origin Energy Ltd invested in SAP’s innovative software to help them run better.

Revenues from Mobile soared in 2012 with triple-digit growth. Applications, Analytics and the Database and Technology businesses continued to turn in double-digit growth. HANA achieved 50% growth year-on-year.

SAP’s strategy of driving growth through collaboration and co-innovation with its rich partner ecosystem is paying dividends with indirect sales contributing consistently to SAP’s revenue streams throughout 2012. “Our customers have heterogeneous IT landscapes and want to work with an ‘ecosystem of the best’. With more than 1100 partners in APJ, we provide local support for SAP markets and solutions to help fuel innovation and provide choice for customers of all sizes. By 2015, we expect at least 40% of SAP’s software revenue will come from partners in APJ,” added Watts.

"SAP celebrated its 40th anniversary in 2012. As we embark on our 24th year of operations in APJ, we will continue to focus on delivering customer value with a solutions mindset, expanding partner innovation on SAP HANA in-memory database and accelerating new business models with mobility and the cloud."

Fourth Quarter 2012
International Financial Reporting Standards (IFRS) software revenue for the APJ region was €357 million. IFRS and non-IFRS software and software-related service revenue for the APJ region was €720 million.

Full Year 2012
IFRS software revenue for the APJ region was €879 million. IFRS and non-IFRS software and software-related service revenue for the APJ region was €2.24 billion.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 230,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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For more information, press only:
Jeanette Tan, +65 6664 4535, jeanette.tan@sap.com
Claudia Cortes, +65 6664 4450, claudia.cortes@sap.com

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